The Buy vs. Build Trap — Why 80% of Companies Choose Wrong on Translation
Olga Beregovaya (VP AI, Smartling) breaks down the real costs of building in-house translation systems, and when—if ever—it makes sense to build instead of buying.
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translation
All posts tagged with "translation".
Why Interpretation Will Outlive Translation — And What Dies First
Olga Beregovaya (VP AI, Smartling) explains why voice-to-voice communication stays human longer than text translation, and which market survives the longest.
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Why One-to-One Translation Is Dying — And What Replaces It
Olga Beregovaya (VP AI, Smartling) explains the shift from source-target mapping to direct multilingual content generation, and why this changes everything about global content strategy.