Tag

marketing

All posts tagged with "marketing".

Oct 13, 2026

How Often Should a Startup Change Its Positioning?

Rob Kaminski (Co-Founder, Fletch PMM) on how often positioning should change — every 3-6 months when you're early, 12-18 months once you have traction — and why consistency wins.

Insight

Oct 8, 2026

The 3 Positioning Strategies for Startups (And When to Use Each)

Rob Kaminski (Co-Founder, Fletch PMM) breaks down the three positioning strategies every startup chooses between — category-aware, category-unaware, and category creation — and how to pick.

Insight

positioning startups marketing competition