Rob Kaminski: The Positioning Expert Who Gives the Playbook Away

How Rob Kaminski and Fletch positioned 500+ startups by giving the whole playbook away, and why he says there's no AI shortcut.

Sep 24, 2026

Co-Founder at Fletch

• Bootstrapped · no VC
• 500+ startups positioned
• Notion · GitLab · Superhuman clients

"Everyone sees AI and thinks shortcut. There's no shortcut."

This profile is based on Rob Kaminski's conversation with Angelina Yang on Heroes Behind AI. It reflects one conversation, not a comprehensive assessment of Fletch.